Privacy Policy

Who we are

Eterna Wellness MD is a physician‑led wellness and aesthetics practice based in Peoria, Arizona. This website provides information about services and products and enables appointment requests, ecommerce purchases, and community event registrations.

Scope of this policy

• Covers: website visitors, newsletter subscribers, purchasers, event registrants, and people who engage with our calls, SMS/MMS, chat, or AI‑assisted outreach.
• Not covered: protected health information (PHI) collected during clinical care. PHI is governed by our separate Notice of Privacy Practices (HIPAA). See “Health information (HIPAA)” below.

Information we collect

• Contact and account data: name, email, phone, mailing address, billing and shipping details.
• Purchase data: order history, selected products, transaction amounts, last four digits of card (from payment processor).
• Communications: emails, form submissions, support requests, phone/SMS/chat transcripts, and preferences.
• Event and booking data: appointment times, services of interest, and notes you choose to provide.
• Technical data: IP address, device and browser type, pages visited, cookies, pixels, and analytics identifiers.
• Marketing interactions: ad campaign UTM parameters, referral sources, and link clicks.
• Social and affiliate data: traffic originating from social media or affiliate links.

How we use information

• Provide, personalize, and improve the website, products, and services.
• Process orders, payments, shipping, returns, and customer support.
• Schedule visits, send confirmations and reminders, and coordinate care logistics.
• Send marketing communications with your consent and honor opt‑outs.
• Fraud prevention, security, debugging, and compliance with laws.
• Analytics and reporting to understand site performance and optimize experiences.

Health information (HIPAA)

• Website data is generally not PHI. Clinical PHI collected as part of patient care is governed by our Notice of Privacy Practices under HIPAA and applicable state law.
• To access or exercise rights regarding PHI, please refer to our Notice of Privacy Practices or contact the clinic directly.
• Do not submit sensitive medical details through unsecured website forms; the care team will guide you to secure channels when needed.

Cookies and tracking

• We use essential cookies for site functionality and performance cookies for analytics and improvement.
• We may use advertising pixels for measurement and re‑marketing; ad platforms may combine data per their policies.
• You can manage cookies via your browser settings and opt out of some interest‑based ads with industry tools. Some site features may not function without cookies.

AI‑assisted communications

• Calls, texts, chat, and emails may be initiated or assisted by AI systems to help with scheduling, FAQs, event reminders, waitlists, and membership information.
• You can request a human at any time. If a call or message is AI‑assisted, we will provide a clear disclosure at the start and upon request.
• Calls or chats may be recorded and analyzed to improve quality and safety.
• SMS/MMS: By providing your number, you consent to receive texts; message and data rates may apply; frequency varies; reply STOP to opt out and HELP for help.
• Voice calls: By providing your number, you consent to receive calls that may use AI or prerecorded elements for scheduling and reminders; you may opt out at any time.
• AI communications do not provide medical advice. For clinical guidance, speak with a licensed clinician.

Email, SMS, and calls

• Email: You can unsubscribe via the footer link in any marketing email. Transactional emails (e.g., receipts, essential service notices) may still be sent.
• SMS: Reply STOP to opt out and HELP for help. Opting out of SMS does not affect other communication channels.
• Calls: Ask the caller to update your preferences or add you to our internal do‑not‑call list.

How we share information

• Service providers: payment processors, ecommerce and fulfillment, scheduling, communications, analytics, security, and hosting partners under confidentiality obligations.
• Affiliates and partners: when you click an affiliate link, partners may set cookies to track commissions; see “Affiliate disclosure.”
• Legal and safety: to comply with laws, respond to lawful requests, or protect rights, safety, and property.
• Business transfers: in a merger, acquisition, or asset sale, data may transfer subject to this Policy.

Affiliate disclosure

• Some pages include affiliate links. If you click these links and purchase a product, we may earn a commission at no additional cost to you.
• We only reference products we believe are relevant, but affiliates do not influence our medical judgment or patient care.

Payments and security

• Payments are processed by third‑party processors. We do not store full card numbers on our servers.
• We implement administrative, technical, and physical safeguards; however, no method is 100% secure. Use strong passwords and avoid sending sensitive data over unsecured channels.

Data retention

• We retain website and transaction data for as long as necessary for the purpose collected, including legal, tax, and accounting requirements.
• Communication records may be kept to maintain accurate histories and comply with obligations.

Your choices and rights

• Access, correction, and deletion: request a copy of your website‑related personal information, ask for corrections, or request deletion where allowed by law.
• Marketing preferences: unsubscribe from emails and opt out of SMS/calls as described above.
• Do‑not‑track and global privacy signals: where supported, we will endeavor to honor recognized signals.

State notices (summary)

• California residents (CCPA/CPRA): you may request access, deletion, correction, and opt out of certain sharing or sales of personal information. We do not knowingly sell personal information of minors.
• Virginia/Colorado/Connecticut/Utah residents: similar rights may apply under state law. Use the contact information below to submit requests.
• We will verify requests and respond within required timeframes.

Children’s privacy

• This website is not intended for children under 13, and we do not knowingly collect their personal information. Certain services require parental consent for patients under 18.

Third‑party sites and tools

• Our site may link to third‑party websites or embed third‑party tools. Their privacy practices are governed by their policies.

International transfers

• If you access the site from outside the United States, your data may be processed in the United States where laws may differ from your jurisdiction.

Changes to this policy

• We may update this Policy periodically. The “Effective date” below reflects the latest version. Material changes will be posted on this page.

Contact us

• Eterna Wellness MD
• Website: 
• https://eternawellnessmd.com/
• Address: 8765 W Kelton Ln Bldg C1- Suite #101, Peoria, AZ 85382, United States
• Phone: 602-888-8948
• Email: contact@eternawellnessmd.com
• Requests about PHI: See the HIPAA Notice of Privacy Practices or call the clinic.

Effective date

• [June, 2025]

Notice of Privacy Practices (HIPAA)

• Clinical care data and PHI are governed by our separate HIPAA Notice of Privacy Practices. Request a copy at the clinic or via the contact details above.

Terms related to ecommerce

• Product scope: We sell Eterna products and may feature third‑party or affiliate products. Product availability, pricing, and promotions can change without notice.
• Health disclaimers: Product information is educational and not a substitute for professional medical advice; consult a clinician before starting new treatments.

Shipping and delivery

• Shipping areas, carriers, and timelines are displayed at checkout. Tracking details are provided when available.
• Lost/damaged shipments: contact support within the carrier’s claim window with your order number and photos if applicable.

Returns and exchanges

• Eligibility: unopened, unused products in original packaging within 30 days of delivery, with proof of purchase.
• Ineligible: used/opened products, final‑sale or perishable items, and products noted as non‑returnable at checkout.
• Patient Dissatisfied – Any product purchased by a consumer may be returned within thirty (30) days of receipt when the patient is not satisfied with the product performance. The consumer will be given a replacement product or be issued credit for the item(s) returned.

Refunds (how issued)

• Approved returns are refunded to the original payment method minus shipping or restocking fees if applicable. Processing times depend on your bank or card issuer.

Memberships and services

• Membership terms: each tier (Essential, Elevate, Elite) includes a 6‑month minimum commitment; see the Memberships page for included benefits, billing cadence, and cancellation windows.
• Rescheduling: contact the clinic within the stated window to avoid fees. Repeated no‑shows may impact scheduling priority.

Cancellations (non‑membership)

• Appointments: cancel or reschedule within 24 hours of the appointment start time to avoid a fee.
• Events: event registrations may be transferable or refundable per the event listing; see your confirmation email.

Warranty and product safety

• Manufacturer warranties (if any) apply to third‑party products. Follow all usage and safety instructions on labels and inserts. Report adverse reactions to the clinic.

Disclaimers

• No medical advice: website content, emails, texts, calls, and AI‑assisted interactions are for informational purposes only and do not replace professional medical advice.
• Emergency care: do not use the website for emergencies; call 911 or seek urgent medical attention.

Arbitration and disputes (website use)

• Any disputes arising from website purchases or marketing communications may be subject to the dispute resolution clause in our Terms of Use (posted separately).

Your consent

• By using the site, submitting a form, making a purchase, or providing your phone number, you consent to this Policy and to receiving communications as described, with the right to opt out.

Easy opt‑out instructions

• Email: click Unsubscribe in the footer.
• SMS: reply STOP to end messages; HELP for help.
• Calls: request to be added to our do‑not‑call list.
• Cookies: adjust browser settings or use industry opt‑out tools.

Quick summary for AI and outreach

• AI may assist with scheduling and reminders; we disclose AI usage; you can request a human.
• Messages may be recorded for quality; no medical advice is provided via AI.
• You control preferences at any time; opt‑out mechanisms are honored.

Bolded policies (for clarity)

• Refund policy: Unopened, unused products returned within 30 days with proof of purchase are eligible for a refund to the original payment method, excluding shipping and any applicable restocking fees. Used/opened items, perishable goods, and final‑sale items are not eligible.
• Service policy: Appointments can be rescheduled within [X] hours to avoid fees; memberships carry a 6‑month minimum term; event policies are defined per listing and confirmation email.